The global circumstances in today’s society have entirely shifted the business landscape, with no industry having the luxury of being exempt. Like most companies, we have had to find innovative ways of adapting to the changes fluctuating around us. Specifically, we needed to find somebody who could expand our marketing capabilities and initiate a new era of online product demonstrations, as well as act as our brand’s voice in a time where communication is evolving online.
We are lucky to have found just the right person for the job, Lama Elboreini, our new Marketing Communications Specialist. Lama has a multifaceted understanding of consumer behavior, advertising and brand development as a result of her Master’s degree in Marketing Management from the Rotterdam School of Management. Her role at DENSsolutions is focused on further positioning the company as the hub for the worldwide in situ EM community, working together with scientists to achieve meaningful research outcomes for global challenges.
We asked Lama to introduce herself so you can learn more about her background and her role at the company.
“My name is Lama Elboreini and I am a 21-year-old Egyptian national who has never lived a day in Egypt. I was born in Kuwait City, raised in Abu Dhabi and have spent the past 4 years and a half of my life right here in the Netherlands.
I moved to the Netherlands when I was 17 years old to pursue a BSc in International Business Administration at the Rotterdam School of Management (RSM), Erasmus University. During this three-year study, I explored the multitude of facets characterizing the business environment, from finance and accounting to supply chain management to my personal favorite, marketing. Although I found many of my bachelor’s courses interesting, nothing quite did it for me like marketing. Realizing this, in the third and final year of my study, I did a digital marketing and communications internship at Accenture the Netherlands. From this internship, I acquired hands-on experience and knowledge about content marketing, search engine optimization and thought leadership. It was during this time where I developed a deep passion for marketing and ultimately chose to pursue a master’s degree in the field.
In my efforts to challenge myself and develop my marketing, copywriting and interpersonal skills further, I decided to do a second marketing communications internship with Accenture alongside my MSc in Marketing Management at RSM. Through working with a large, co-dependent and highly diverse team, it was particularly in this internship that I learned the necessity and value of teamwork.
My next objective as a fresh master’s graduate a few months ago was to land a position at a company that could offer me a stimulating work environment within the realm of marketing. I came across an opening for a position that was exactly what I was looking for: Marketing Communications Specialist at DENSsolutions. The position entailed handling online product demonstrations, hosting insightful webinars and creating compelling content on the website and social media channels – all of which really excited me. Being so far from this vast world of nanoscience, I had never heard of the company before, let alone any company within the field. However, after extensively researching DENSsolutions and the field of in situ electron microscopy, I was blown away by the capabilities of their solutions and the key role that nanotechnology plays in solving global issues.
After a full month of immersing myself within this intriguing world of nanoscience, and connecting with top researchers around the globe, I’m confident that I have made the right choice. I’m excited to use my digital marketing expertise to advance DENSsolutions’s capabilities and strengthen customer relationships. I’m also really happy to have the opportunity of initiating my career at a company of cutting-edge standards like DENSsolutions, within such a welcoming and knowledgeable team!”